A marketing consultant advises the early church

Christianity Today‘s Mark Galli looks at how consultants would have advised the early church to improve preaching and other issues in this dead-on satire:

Let’s begin with one of your leading PR men, Peter, who is clearly a gifted communicator. We believe he would find that our seminar “Winning Techniques for Effective Communication” would help him be more effective still! Unfortunately, he has the regular habit of berating his audience, just at the moment when he has them eating out of his hand.

They think Philip’s work in Samaria was ill-advised:

We recognize that living by faith is a core value to your movement, but you are not going to get anywhere if you don’t stay in the population centers.

I also liked this part:

We understand there is lots of talk about “repentance” in these marketing presentations, and we understand that personal moral change is required in the movement. But it’s not wise to put that up front in your initial presentations.

Lord, have mercy!


Comments

A marketing consultant advises the early church — 6 Comments

  1. We understand there is lots of talk about “repentance” in these marketing presentations, and we understand that personal moral change is required in the movement. But it’s not wise to put that up front in your initial presentations.

    Pffft! The “Methbapticostal” churches are not afraid to put “personal moral change” at the front of their sermons. And neither did Schmucker. Note that in these circles the onus is placed upon YOU and YOUR DECISION to make these “personal moral changes.”

  2. Delightful! I’ll toss in “unity of purpose accompanied by flexibility of practice” to meet the needs of the local congregations.

  3. I think the embedded ads are just as interesting. Who needs the Means of Grace when there’s all this great stuff out there?

    j

  4. Mark Galli has had several very insightful articles. He often seems like he really would like to be a true, confessional Lutheran, but just can’t “pull the trigger.” 🙂 I think he’s good for the “evangelical” community to be reading.

  5. Church Growth Consultants would have told Stephen to conduct a survey of the community before preaching the Gospel to ensure that the people would be receptive (i.e. “seekers”) to his words. Alas, Stephen didn’t do the market research and was stoned to death because of that oversight.

Leave a Reply

Your email address will not be published. Required fields are marked *

Notify me of followup comments via e-mail. You can also subscribe without commenting.