From this article on Foxnews it seems Campus Crusade for Christ is changing its name.
It appears like Campus Crusade for Christ has gone down that road of accommodating even their name for those who are hindered by it. According to the article the former name was getting in the way of “our mission”. This is what happens when we trade our work (what we do) with our identity (what we believe).
I find it interesting that while removing “Christ” they went with “Cru” which is slang for crusade, a word which they also claim is offensive to some.
From the article:
“We were not trying to eliminate the word Christ from our name. We were looking for a name that would most effectively serve our mission and help us take the gospel to the world. Our mission has not changed. Cru enables us to have discussions about Christ with people who might initially be turned off by a more overtly Christian name. We believe that our interaction and our communication with the world will be what ultimately honors and glorifies Christ.”
In the end, this may be more honest about the work of this organization.
I am very thankful for organizations like Higher Things’ “Christ on Campus” for keeping their name as strong as it is. As many of our fellow baptized begin to plan for arriving on campus this August, let us keep our support up for our campus ministries, both the ones with Christ on Campus and also those using Lutheran Student Fellowship as well.
As a bit of encouragement for those with Community Colleges/Technical Colleges in their area, please consider a campus ministry to those students as well (many of them are your permanent neighbors).