The St. Louis Post-Dispatch’s ace religion reporter Tim Townsend has a fascinating column on the sale of KFUO-FM. Headlined “Evangelism at the heart of KFUO-FM sale,” the piece looks at what the sale means for the buyer of the station. Here’s a brief sample:
But for now, Joy FM is just jumping for joy about the possibilities of using a powerful radio signal to fulfill its evangelical mission, and it’s busy asking listeners for $18 million.
“This ministry will reach a population of 2.7 million people,” Brown wrote. “Hundreds of thousands of listeners will be ‘seek’ing on the radio dial. Hurting people. Lost people. Discouraged people. People in need of Jesus. And we can make sure they hear about HIM!”
Oh the irony. As one of the Board for Communication Services members who felt that KFUO-FM could be saved if it would fix it’s horrible (and I do mean horrible) management problems and work on some programming issues, it pains me to read this. I mean, the LCMS leadership didn’t know what an asset they had. And it certainly wasn’t used to advance the mission of the church. More on this, again, later.