Ad Crucem- Authentic Lutheran Art, Cards, and More

AdCrucemLogo_com_mediumAs we slowly begin the approach to the Advent and Christmas season as well as pastor appreciation month there is a new and incredible resource for Lutheran items. Ad Crucem is a site run by Wanita Wood that sells art, jewelry, greeting cards, and more- and all of it is wonderfully Lutheran with no generic “evangelical” pieces  (or this “winner” ) to be found.




There are really unique Baptism cards and keepsakes.







On the greeting card front they have some amazing choices including this Luther’s Rose card that would really work perfectly for any occasion.





They sell hand-carved soapstone items made by Kenyan Lutherans.




There is a selection of jewelry for people looking for something slightly different than the normal cross.



Banner Ad Crucem



They have banners for church or home use.






There’s also certificates for baptisms, marriages, etc.




If you are in the market for Lutheran decor or art, please remember Ad Crucem.


From Wanita Wood, one of the founders of Ad Crucem:

I live in Denver with my husband, Tim, and three children.  I love studying scripture, homeschooling, and cooking. My husband and I are originally from Johannesburg, South Africa. We emigrated to the US in 2000, when our oldest daughter was just a year old.  We have lived in Princeton NJ and St. Louis, MO.  We became Lutherans in 2010, after two decades in sundry evangelical churches. We discovered Lutheran theology when Tim set out to find a suitable catechism for our children, and we realized that we had been starving theologically for years.  The joy at becoming Lutheran after decades of castigating myself at not being good enough or sanctified enough, is a joy that will never leave me.  I am so grateful for being taught to trust in the finished work of Christ, and to no longer look to my works.  My good works are now something that emanate from faith in the Savior, rather than a futile attempt at works righteousness.
The founding of Ad Crucem came about as follows.  Every Christmas since we got married, I have hunted for ornaments for our Christmas tree which could have spiritual significance, rather than trinkets one normally finds, which have no meaning other than celebrating winter.  I think I may have developed an obsession: complaining about the same thing repeatedly, and vowing to one day rectify the situation by creating a business to meet this need.

It all came to a head last year when Tim was a delegate at the LCMS convention in St. Louis in 2013.  This was a city we had once lived in so, when he was elected to attend, we decided to go back to visit as a family.  He phoned me in great excitement from the convention center –  he had seen a selection of liturgical art, and he felt it was the right time for us to start building my dream of a Christ centered company.  We decided that ornaments were important, but even more important, was the idea of offering theologically sound greeting cards – which lead one to the cross through Word and art.

I wanted to meet a need that has been neglected in the modern Christian greeting card industry, as it has become doctrinally supine in an effort to broaden market share at the expense of the Gospel.  More than anything I want Ad Crucem to be a good work for my neighbor and their neighbors.  My hope is that the cards and gifts bring comfort and peace to my brothers and sisters in Christ, and perhaps even be used in some small way to give the gospel to a dying world.

A couple of my main areas of concern were baptism and condolence cards.  In the former, I have highlighted the beautiful promises in Christ given to us in our baptism. For example, Romans 6 tells us

“Do you not know that all of us who have been baptized into Christ Jesus were baptized into his death? We were buried therefore with him by baptism into death, in order that, just as Christ was raised from the dead by the glory of the Father, we too might walk in newness of life.”(Romans 6:3-4 ESV).

Baptism is not the outward display of our inner feelings. Rather, it is God’s washing away of our sins and His raising us to new life in Him, and for His glory alone.  Our greeting cards and ornaments reflect this important sacrament through the scriptures we chose, and the images we matched them with.

In the condolence cards, I have sought to highlight God’s promises of resurrection, comfort and peace when our fellow Christians pass into eternity.  God’s promises are very real and are found throughout scripture. Even in Job, the very oldest book of the Bible, we find the promise of the Redeemer and our resurrection in the last day.

As Christians we can take hold of His true promises, and cling to them through the tribulation we experience in this world.

Ad Crucem means “to the Cross”. It was important for me to choose a name that focuses on the cross, as this is the very heart of Christianity.  St. Paul tells us in 1 Corinthians 2:2, that he “decided to know nothing among you except Jesus Christ and him crucified.”  The truth is that the only comfort there is in this fallen, broken world, is the cross of Jesus Christ.

There was another reason I chose “Ad Crucem”, my Dad came from an era long before the invention of the internet, and I remember his sage advice when I was a kid: if you are going to start a business, be sure to have the name beginning with an “A”, because when people look in the Yellow Pages, that is the first company they will call.  I took his advice to heart, so this name is also in honor of him.

My greatest delight and honor in this business is when pastors order my cards.  To me it means that I have succeeded in providing my product to the most discerning among us – men of the cloth who value the Word and use my cards to minister to the sheep in their care.  I already have a number of pastors who are repeat customers, and I value greatly their custom and input.

In time to come I hope for Ad Crucem to be the go-to place for Christian artists and artisans to showcase their wares.  I want to offer theologically sound and significant items which can be used to strengthen one’s faith in the risen Savior and point one always to the cross of Christ.

Here are a few remarks from pastors familiar with Ad Crucem’s work.

 Far beyond the slosh and sentimentality found in most Christian cards, Ad Crucem has developed a collection of beautiful and reverent cards and gifts that deliver the true comfort of the Gospel, Christ crucified for sinners. These cards combine Scripture and Art to teach, confess, and enlighten. I am most impressed at the lengths Ad Crucem has gone to ensure the teaching of their cards reflects the truth of the Scriptures, rightly dividing Law and Gospel. How wonderful that the Lord’s people have cards and gifts that they can send without worry and give with confidence. The combination of beauty and truth, art and Scripture make these Ad Crucem cards a true gift to the church and our families. It is my distinct pleasure to recommend and commend to you these cards. 

Yours in Christ,

Pastor Bryan Wolfmueller

Hope Lutheran Church, Aurora, Colorado
Table Talk Radio

“The perfect marriage of visual art and Scripture text. The art spans the ages from medieval to modern, each image is a servant of the text, never its master. The craftsmanship of the printing is excellent. Each card is individually wrapped and comes with its own bookmark and gift tag. Far and away the best Christian themed cards I have seen.”

Pastor William Cwirla

Holy Trinity Lutheran Church, Hacienda Heights, California

The God Whisperers

“If you haven’t discovered Ad Crucem yet, then take some time to peruse this wonderful website resource.”

Pastor Chris Rosebrough,

Kongsvinger Lutheran Church, Oslo, MN

Pirate Christian Radio

About Pastor Joshua Scheer

Pastor Joshua Scheer is the Senior Pastor of Our Savior Lutheran Church in Cheyenne, Wyoming. He is also the Editor-in-chief of Brothers of John the Steadfast. He oversees all of the work done by Steadfast Lutherans. He is a regular host of Concord Matters on KFUO. Pastor Scheer and his lovely wife Holly (who writes and manages the Katie Luther Sisters) have four children and enjoy living in Wyoming.


Ad Crucem- Authentic Lutheran Art, Cards, and More — 1 Comment

  1. Nothing worse than trying to find an appropriate card for Baptisms, Confirmations, etc.
    The so-called “Christian bookstores” are full of crap like Max Lucado, etc., nice to know there is another alternative.

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