“Blue Missouri” (by Pr. Charles Henrickson, the wag tailoring the doggerel)

The Missouri Synod is rebranding! The familiar LCMS cross is changing colors. Out goes the burgundy, in comes the blue! You can read about it here at the LCMS Brand and Logo Center:

“A new emphasis and a new look for the church.” “In marketing terminology, The Lutheran Church—Missouri Synod is refreshing its brand.” “Probably the most notable change in our refreshed branding is the change in the color of the church’s tripartite cross logo, which has changed to blue from burgundy.” “The new blue palette for the LCMS cross logo was chosen for several reasons after numerous meetings over several months. The new color palette was viewed positively by the pastors, seminary professors, donors, laity and others participating in the rebranding effort. Royal blue is a classic, conservative color that will stand the test of time. It sets a friendly and inviting tone.” “. . . the burgundy color, which has been in use for almost 30 years . . . was viewed by some as outdated.”

I don’t know what to make of all this. This raises many questions:

Was this the work of the Blue Ribbon Task Force on Branding the Mission with a Blue Logo (BRTFBMBL)?

Will we now refer to the Purple Palace as the Blue Bureaucropolis?

What will happen to all of our sangria-colored books–our hymnals and catechisms and the like? Personally, I think they should have just changed the burgundy to sangria. A subtle difference, I know, but we’ve been thoroughly sangriafied in recent years.

Blue puts one in mind of the 1982 hymnal and of Democrats. As a sharp-eyed, well-informed, flaming Purple Palace Palette User, it sure looks strange to me.

Anyhow, this new rebranding calls for a song to celebrate! Here goes. Click the music link and sing along!

BLUE MISSOURI
Tune: “Blue Hawaii”

Bright and new
It’s blue Missouri
The sight is heavenly
And so refreshing to see

Lovely hue
It’s blue Missouri
With our new emphasis
We should rebrand

Come and see
We’re removin’ burgundy
Our palette’s young
And so are we, so are we

Brands come new
In blue Missouri
Can you believe it’s true?
This breathless news–we’re turning blue!

Come and see
We’re removin’ burgundy
Our palette’s young
And so are we, so are we

Brands come new
In blue Missouri
Can you believe it’s true?
This breathless news–we’re turning blue!

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