BJS Readership Skyrocketing – Nearing 2 Million Page Loads, by Pr. Rossow

As of 11 AM this morning this website has had 1,876,130 page loads. Actually we have most likely exceeded 2 million down loads  but we changed stat counting software after our first few months and so those stats are not included in this report.  We went online on the occasion of the Dedication of the Augsburg Confession, June 25, 2008. The stats I am reporting here are from August 2008 to the present.

We are humbled and honored that so many folks have found a home here for Lutheran news and commentary. Our readership is diverse and far-reaching. We focus mostly on the LCMS but not solely.  We have readers from Australia, Japan, Czechoslovakia and last week we had a man from Finland  join the Brothers of John the Steadfast. We have begun making plans for our Associate Director Suzanne Zobel to do some teaching of women in Africa. We routinely have articles submitted from  Wisconsin Synod executives and we also enjoy reporting on smaller Lutheran groups such as ELDONA and the United Lutheran Mission Association. We have readers who come to the site because of their passion for the liturgy, for the office of the holy ministry, for the Lutheran Confessions and recently we have been pleased to have an increase in the number of commenters who have questioned  certain posts here  at BJS. We welcome those questions. We have a fairly liberal editorial policy on comments (that’s the only liberal thing you will find on this site)  and welcome all sorts of diverse views (but of course we rarely let opposing views stand without a winsome and compelling response).

Here are a few more statistics.

  • We are now averaging about 2,500 unique visitors a day. That is up 100% over the past year.
  • We have had in the neighborhood of 100,000 unique visitors come to the site. (We wish we could give you an exact number on that but we use freeware to track our stats and it does not give us that number. We used a beta version of some freeware that gave us a number of 70,000 about 3 months ago but once they moved beyond beta they stopped assigning a number to each visitor.)
  • Our readership high points have come at unique junctures in the LCMS: 1) the start of the district conventions, 2) the end of the circuit delegate elections and 3) the approaching Houston convention.
  • On an average day about 40% of our visitors return for a second or third look.

Again, we are humbled and honored. Your participation inspires us to continue to be the go-to place for Lutheran news and commentary.

About Pastor Tim Rossow

Rev. Dr. Timothy Rossow is the Director of Development for Lutherans in Africa. He served Bethany Lutheran Church in Naperville, IL as the Sr. Pastor for 22 years (1994-2016) and was Sr. Pastor of Emmanuel Lutheran in Dearborn, MI prior to that. He is the founder of Brothers of John the Steadfast but handed off the Sr. Editor position to Rev. Joshua Scheer in 2015. He currently resides in Ocean Shores WA with his wife Phyllis. He regularly teaches in Africa. He also paints watercolors, reads philosophy and golfs. He is currently represented in two art galleries in the Pacific Northwest. His M Div is from Concordia, St. Louis and he has an MA in philosophy from St. Louis University and a D Min from Concordia, Fort Wayne.


BJS Readership Skyrocketing – Nearing 2 Million Page Loads, by Pr. Rossow — 10 Comments

  1. Pastor Rossow
    thanks for your work on this site and keeping the conversation going among Lutherans. You and I most certainly disagree on a host of issues but I appreciate your good editorial policy and the way you are open to challenges from all sides both personally and as an editor.
    God guide where He sees best

  2. Heartfelt thanks to BJS. Congratulations on the popularity of the site. It certainly has been a blessing to me. Please keep up the fantastic work.

  3. Congratulations! SteadfastLutherans is to be commended for featuring REAL THEOLOGY and providing OPEN DISCUSSION. Only “conservative” sites seem to do this. What does that mean?

  4. You sure it isn’t the same 100 people visiting BJS 30 times a day?

    Just funnin’ ya!

    I only visit here 20 times a day.


    Johannes (frequent visitor)

  5. Not having an “exact number” is ok. Due to the nature of how visitors are abled to be tracked, any number would be just an estimate anyways. Multiple readers using the same computer for example may not be trackable.

  6. There is also the challenge of cookies. For those who have them turned off each visit appears as a unique visit. That is why we are conservative on our estimates. The page loads however are actual, not estimated.


  7. Thank you BJS for keeping the public (Lutheran and non-Lutheran) up to date on what is happening within “Lutherandom”. It’s refreshing to have an unapologetically confessional Lutheran blog/news site as well organized as BJS. This site has been a frequent stop of mine since I happened upon it and it has truly been a blessing to me. Thank you and God’s blessings on your continued work.

  8. This is great news. I tell as many folks as I can about the BJS website. It is like the Lutheran Study Bible, solid confessional folks working together for the sake of the truth as outlined in our Lutheran confessions.

    Pastor Rossow and the BJS staff, keep up the great job!

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