The Lutheran Study Bible Video Previews

The people at CPH have been busy developing videos talking about the Lutheran Study Bible that is being released Reformation Day 2009 .. in just a few short months you can obtain your own copy of this invaluable resource. Click here for more information or to pre-order your copy of the new bible.

And here is a “video teaser”:

About Pastor Tim Rossow

Rev. Dr. Timothy Rossow is the Director of Development for Lutherans in Africa. He served Bethany Lutheran Church in Naperville, IL as the Sr. Pastor for 22 years (1994-2016) and was Sr. Pastor of Emmanuel Lutheran in Dearborn, MI prior to that. He is the founder of Brothers of John the Steadfast but handed off the Sr. Editor position to Rev. Joshua Scheer in 2015. He currently resides in Ocean Shores WA with his wife Phyllis. He regularly teaches in Africa. He also paints watercolors, reads philosophy and golfs. He is currently represented in two art galleries in the Pacific Northwest. His M Div is from Concordia, St. Louis and he has an MA in philosophy from St. Louis University and a D Min from Concordia, Fort Wayne.


The Lutheran Study Bible Video Previews — 18 Comments

  1. The video actually lessened my desire to buy the new bible. I don’t want a cheesy infomercial to sell me God’s word. Lose the guitar music, the dorky dialog and lets-try-to-make-it-really-hip faux coffee house back drop.

  2. I think it works, actually, for targeting the younger audience.

    Now if someone at CPH could explain to me why I can’t get the large print version with thumb-indexing…

  3. Also, I’m the younger audience (21, in college, frequents coffee houses), and I’d much rather have it explained to me by a pastor why this new Lutheran Study Bible is superior to my current ESV version (to be specific, 30odd dollars superior), instead of some girl (not saying this in a sexist way) calmly tickling my ears with broad banalities.

    That’s my two cents.

  4. And that comment was directed at the second video. My only comment about the first video is that, although I now know the reasons to buy the LSB, the soft fluttery guitar music and mediocre “everyday people” actors feels extremely pandering and condescending to me, and kind of turns me off of the project.

  5. “I think it works, actually, for targeting the younger audience.”

    Please explain? I think it falls into the category of “older” people who think they understand younger people attempting to cater to them and widely missing the mark.

  6. Left Coast Confessional,

    I do not work for CPH but I do remember that when they were working on the format for the large print edition Paul McCain had written on the TLSB Facebook page:

    “The larger print edition will be a 7 x 10 sized book, with the same type style. Size will depend on how much the printer can increase type size on the page without risking cutting text off at the edges.”

    My guess is that if the large print edition has smaller margins to make better use of space with a larger font that it might not leave much room to cut out the sections needed for thumb indexing

    Regarding the video, I think some people will like it but I care more of the content than how it is advertised, the content is what I will be using not the videos. Based on the content I am very much looking forward to it.

    Even if it is in the “category of “older” people who think they understand younger people attmepting to cater to them and widely missing the mark” I suspect that such “older” people are also a demographic to target since they sometimes seem to be more than a small segment of the LCMS. I think such people could greatly benefit from a good Lutheran Bible.

  7. Oh don’t get me wrong I think the bible looks and sounds great – I already have one on order. And I am glad to be rid of the liberal Reformed footnotes.

    I just get frustrated with this same old approach to “reaching the younger folks” it’s just sad and pathetic.

  8. Perhaps they’re trying to reach the Crave Coffeehouse/Church StL demographic.

  9. I’ve been teaching GarageBand to middle schoolers for the past four weeks at a university’s music camp, and I’m very sad to hear that the music they picked for the “introduction” video is getting to be a GarageBand cliché.

  10. Hey, Josh, #10 . . . take it easy on my buds at CRAVE. A couple of years ago, I asked a vicar/seminarian who was “manning” the place what CRAVE meant. I was expecting each letter to stand for something — it would surely be profound. He just said something to the effect that, “Well, we just like to think that all people want a relationship with God.” I wanted to suggest that he read Romans 8 sometime BEFORE he graduated Sem. *sigh* I hope he did.

  11. There is nothing specific about the commercial that is bad. I wonder why the NIV was not used as the translation. I think the age group issue is a problem and that this needs to be addressed. Young people are not the only group who uses Bibles and I wonder if church growth is the issue here.

  12. Instead of debating the ESV versus NIV, maybe we should ask why where not using Dr. Beck’s AAT. It is superior to both and was the work of a LCMS Seminary professor.

  13. Since the new Study Bible is to be released in a few months I doubt any discussions/debate about “versions” is useful or desirable. IMHO I am certain that the choice of ESV was made after much study and consideration. Publishers don’t commit millions to a release of a work, especially a Bible, without much due diligence to be sure it will survive the test of time and “tide”.

  14. I live in Seattle and coffee is important to us. So, I have to know why the coffee cups are empty in the first video? They should be full. I think that is grounds for a stoning! 8^)

  15. Dear readers at John The Steadfast,

    Greetings in Christ. The videos are just one way to get info out to folks interested in the new Study Bible. There is much more thorough and detailed information without guitar music at:

    In the larger print edition, the margins are narrower since more of the page is needed to accomodate the larger typeface. That makes it very difficult to cut into the margin for placing thumbtabs. Making the margins larger was not a good option because the volume was getting quite heavy and also printers have standard page sizes/configurations that drive the price up as you go up in size. Thumbtabs are great but paying more for the tabs, the configuration, the extra paper, and the binding material would have driven the price up substantially on all the larger print volumes.

    If you have specific questions about TLSB, other than “What is the note on X verse?,” you can reach me on the TLSB Facebook page or my blog:

    In Christ,
    Rev. Edward A. Engelbrecht, STM
    Senior Editor for Professional and Academic Books and
    General Editor for The Lutheran Study Bible

  16. I like how it said “even people reading the Bible for the first time will get new insight”

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