I’ve studied the differences between the Lutheran Confessions and other church body’s teaching enough to know that it’s highly unlikely I would ever convert to something else. Sometimes I play the game of asking myself what I’d do if there were no Lutheran churches left on earth but I can’t bear to play the game for too long.
But here’s an interesting story from Religion News Service that shows I’m in the minority:
Americans are more loyal to their toothpaste or toilet paper than to their religious denomination, making consumers more choosy about Charmin or Colgate than they are about church, according to a new survey.
According to a Phoenix-based research firm, 16 percent of Protestants say they would consider only one denomination, while 22 percent of them would use only one brand of toothpaste and 19 percent would use just one brand of bathroom tissue.
The story goes on to say that churchgoers don’t see much differentiation between Protestant denominations. Which forces the question of why some in our church body are trying so desperately to make the LCMS seem no different than, say, an evangelical non-denom church.