Trademarking love (Mollie)

So I hear that the LCMS has obtained a legal trademark on the phrase:

HIS LOVE IS HERE FOR YOU ®

When I served on the Board for Communication Services, the unelected corporate executives who more or less control the Synod tried to run a huge million-dollar ad campaign with the phrase “Christ’s love is here for you.” They kindly mentioned it to us right before we, the appointed board in charge of synodical communications, would have to approve it. We urged that it be changed to “Christ is here for you.” And we had all these cool ideas about sacramental imagery that would work in print campaigns. How cool would it be to have that phrase with a picture of a baby being baptized or an old man receiving communion?

Anyway, I didn’t really think the phrase could get worse. But now we’re not even mentioning Christ?

Weird.

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