Something doesn’t add up here, part 87

November 19th, 2009 Post by Mollie

Remember last year when David Strand fired Todd Wilken and Jeff Schwarz and canceled Issues, Etc. without explanation? When people expressed outrage that the Synod’s only nationally syndicated program had been canned, Strand said — amazingly — that the show had been canceled due to the low number of listeners to the program. Well, not that anyone believed him at the time, but check out these statistics below. Why, again, did Kieschnick’s team at Synod, Inc. get rid of Issues, Etc.?

A Comparison of Unique and Total Website Visitors
Issues, Etc. vs. KFUO AM & FM

Comparision of Issues Etc v.s. KFUO Website Visits

(click on the graph for the original PDF)

Unique Visitors only counts a person once no matter how many times they visit a site in a given month. Unique Visitors are typically used to determine how popular a site is.

Visits are initiated when a user enters a site during an internet session. Visits are considered live until the user’s interaction within the entire internet session has ceased for a 30-minute period. Visits are unique to a session.

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  1. November 19th, 2009 at 18:19 | #1

    It would be interesting to include in these charts the number of downloads of IE on demand, per month, too.

  2. Todd Wilken
    November 19th, 2009 at 18:29 | #2

    Jim,

    From our Urchin reporting, 71,804 mp3 files downloaded in the last seven days.

    TW

  3. lusade
    November 19th, 2009 at 18:54 | #3

    It’s nice to be counted! I’m in there somewhere for every month during the last year. A year ago I was sliding out the door of my praise-worship, Jesus-is-my-life-coach, moralistic-therapeutic-deistic, Powerpoint-happy church. Then last summer I connected the dots from the White Horse Inn to Issues, Etc. to Brothers of John the Steadfast and now worship our Risen Savior in Word and Sacrament every Sunday at an LC-MS church in Boston. It’s all I can do to keep myself from skipping down the aisle to take the Body and Blood of our Savior every Sunday. I know I can’t be the only one who has followed that path. Thank you! A million times, thank you! I hope I can make the BJS clambake (sorry, New England, you know) in February to meet more of you.

    Blessings!

  4. November 19th, 2009 at 19:09 | #4

    71,804 downloads over the last seven days?! WOW! I am laughing out loud right now because that is simply awesome!

  5. Bubbles
    November 19th, 2009 at 20:22 | #5

    At about 15 segments/week, that looks like 5000 podcast listeners. Cool stuff. I suppose that just doesn’t measure up to KFUO-AM’s strandards.

  6. Dutch
    November 19th, 2009 at 20:44 | #6

    Under the gulag of Synod, Todd & Jeff were given two tin cans & a piece of string, to get the Truth to those who need to hear it.

    Now…the run the PA at the Superdome. And Synod is now where?….

    “I know the plans I have for you, not to hurt or harm you, but to give you a hope & a future”

    Our Father’s promises are sure, He walks before His own…He cannot lie….
    but men can & Synod does. Questions?

  7. Rev. Karl Hess
    November 19th, 2009 at 22:11 | #7

    Maybe Synod could hire Todd and Jeff as consultants. Or maybe they could contact Pastor Rossow to get some help getting Fan into Flame to accomplish something.

  8. November 20th, 2009 at 01:29 | #8

    That’s alotta downloads.

  9. GaiusKurius
    November 20th, 2009 at 09:51 | #9

    It is great to hear that so many downloads are taking place. It is good to know that even though LCMS, Inc. tried to squash the Gospel message and replace it with gospel-lite, that so many are hearing Issues, Etc. via a new outlet.

  10. LCMS Christian, Classical musician
    November 20th, 2009 at 09:58 | #10

    It’s great! Congrats. I’ve always loved that show and am glad to see the Word spread this way.

  11. November 20th, 2009 at 12:38 | #11

    I would be curious to know what KFUO-AM web traffic was like in the months leading up to the cancellation of Issues Etc. How many of the current Issues Etc. visitors are people, like myself, who used to visit the KFUO-AM website almost everyday, and who took that opportunity to listen, not only to Issues Etc., but also to the other programs on the LCMS radio station? And how many of those visitors, like myself, almost never visit the KFUO-AM website anymore specifically because they cancelled their best and their most popular program?

  12. Zant
    November 20th, 2009 at 13:50 | #12

    Pr. Wilken, does the 71,804 contain those who subscribe via iTunes (like myself), or only those who download directly from the website? I’m not sure how that all works. :)

  13. Todd Wilken
    November 20th, 2009 at 14:45 | #13

    Zant,

    I don’t know. I assume that the 71K includes iTunes. I prefer to underestimate the rather than overestimate the number.

    If the 71K doesn’t include iTunes, then the real number of downloads is going to be significantly larger. But we don’t yet know how to determine that.

    TW

  14. Jonathan Schultz
    November 20th, 2009 at 21:45 | #14

    @Jim Pierce #4

    I laughed too–those 64 listeners must have had a lot of free time this week!

  15. Paul
    November 21st, 2009 at 09:45 | #15

    Do these stats mean that IE’s bandwidth consumption and ISP bills exceed that of KFUO?
    Are any of the downloads old programs from the synod’s server?

  16. Todd Wilken
    November 21st, 2009 at 11:05 | #16

    Paul,

    Nice try. No, none of the downloads are from the KFUO site or LCMS Inc.’s server.

    And, I’m pretty sure we can pay our download bills. Can you guys pay yours?

    TW

  17. Todd Wilken
    November 21st, 2009 at 11:16 | #17

    And Paul,

    Didn’t Chuck Rathert issue a memo forbidding all KFUO AM employees from communicating with me, Jeff and Craig?

    Be careful. I’m pretty sure Chuck reads this blog.

    TW

  18. Todd Wilken
    November 21st, 2009 at 12:45 | #18

    Paul,

    You asked, “Are any of the downloads old programs from the synod’s server?”

    I answered “No.”

    But don’t take my word for it. Here is a PDF record of all our mp3 downloads for the last week –85,344 of them. Look at it for yourself. You can see that none of these files are from LCMS Inc.’s server, and none of them date before June 30, 2008:

    http://issuesetc.org/wp-content/uploads/2009/11/mp3-Downloads-11-13-through-11-20.pdf

    TW

  19. Todd Wilken
    November 21st, 2009 at 12:48 | #19

    I almost forgot… We love our on-demand listeners.

    TW

  20. Dutch
    November 21st, 2009 at 20:15 | #20

    Todd,
    This has little to do with the thread, but here goes. Thank you so much, for doing what you did, standing your ground, and trusting your Lord. I had no clue about any of this present business (I do mean all of the gory bits of EC/CGM etc). Until it happenned in my church & to me. The Issues, Etc. debacle, was how I found out it was in the LCMS & how I found BJS. They may not think that is so great, but I certainly do. Thank you for being so faithful to the Truth, oh…that would be His Truth.

  21. Todd Wilken
    November 21st, 2009 at 20:53 | #21

    Dutch,

    Thanks. It was a debacle, but a very fortunate one.

    TW

  22. Jim Kruta
    November 21st, 2009 at 21:05 | #22

    It’s just amazing that these people (KFUO leadership) can keep their jobs. In the business world or any organization except maybe Congress, such inept actions would lead to dismissal or at least, a serious demotion. It’s a good thing for them that there ineptness is apparently surpassed by some of their superiors. Bad business decisions and poor theological discernment…what a combination!
    May God continue to bless your ministry.
    Jim K.

  23. Dutch
    November 21st, 2009 at 21:15 | #23

    You are most heartily welcome Todd! Just keep it up & expose that which is false for what it is! To many are in great peril, & not the Pythonian kind!

  24. Randy
    November 21st, 2009 at 21:36 | #24

    As far as whether or not the numbers include downloads from iTunes, my understanding of how iTunes works with podcasts is this: iTunes simply acts as a program to point you to the available podcast and a way to mange podcast which you have downloaded. It really works exactly like an RSS Reader. No podcasts are stored on Apple’s servers. iTunes is just directing your computer to the Issue’s site (or any other site which has podcasts to which you have subscribed) to download the files. Bottom line…even if you subscribe through iTunes, you computer is downloading the files from the Issues site.

    Hope this helps.

    Randy

  25. Zant
    November 21st, 2009 at 23:56 | #25

    Thanks, Randy. That makes sense.

  26. Todd Wilken
    November 22nd, 2009 at 00:17 | #26

    Randy, that’s very helpful. TW

  27. Paul
    November 22nd, 2009 at 11:56 | #27

    Just looking for some full disclosure and my question wasn’t answered. It’s logical that the higher the bandwidth consumption (downloads/streaming)…the higher the cost. Do these stats mean that IE’s bandwidth consumption and ISP bills exceed that of KFUO?

  28. Todd Wilken
    November 22nd, 2009 at 14:27 | #28

    Paul,

    Well, for me to answer that questino, you’d need to tell me what KFUO’s bandwidth consumption and ISP bills are. You know, full disclosure.

    TW

  29. Todd Wilken
    November 22nd, 2009 at 14:40 | #29

    Since Paul has raised the issue of full disclosure… I think full disclosure is a good thing.

    Will KFUO AM disclose its web stats publicly?

    We already know KFUO AM’s general web traffic is a tenth that of Issues, Etc.’s. Will KFUO AM disclose its specific on-demand download stats, as we have disclosed ours?

    TW

  30. November 22nd, 2009 at 16:31 | #30

    Full disclosure

    The one stat that is the mother of all stats:

    When I want fluff and praise music (which is never), I head over to KFUO. When I want something that is Christ-centered and cross-focused, I download the latest batch of Issues, Etc. segments onto my iPod. Doesn’t that really end all of the other debate?

  31. Paul
    November 22nd, 2009 at 22:14 | #31

    Todd,

    Your friend Tom the “T” has all the numbers and you are chums. I mean come on, you said, “he’s out of town this weekend.” You two must be really tight on the agenda of selling of Classic 99. Where did you get the stats you posted? Gimme a break! You should also have the bandwidth consumption numbers from him. Show them if they surpass KFUO’s. Unafraid of truth, Paul

  32. November 22nd, 2009 at 22:53 | #32

    Ummm … most likely whoever obtained these charts did it from one of the website comparision sites that are around the web. I’m sure Pr Wilken does not have direct access to KFUO’s stats as he does stats for IssuesEtc.

    Let’s not be so quick to accuse him of having the information that he is asking for.

  33. Mollie
    November 22nd, 2009 at 23:10 | #33

    Norm,

    That’s exactly right. Anyone can find the stats above at http://www.compete.com.

  34. C.S.
    November 22nd, 2009 at 23:15 | #34

    Mollie,
    You asked, “Why, again, did Kieschnick’s team at Synod, Inc. get rid of Issues, Etc.?”

    That’s an easy one. They don’t like Lutheran theology.

  35. Todd Wilken
    November 22nd, 2009 at 23:38 | #35

    Paul,

    I knew that Tom Kuchta was out of town this week because I called his office and his secretary told me he was. — something anyone could have done. Anyone also could have discovered this from the BOD meeting schedule posted at the LCMS website. Really Paul, no conspiracy theories are necessary.

    The KFUO AM & FM stats posted here came from http://www.compete.com, as Mollie has said.

    I am happy to compare KFUO’s numbers with Issues, Etc.’s anytime –but I can’t, KFUO won’t publish them. Again, you’d need to tell me what KFUO’s bandwidth consumption and ISP bills are. You have access to this information. Publish it and let’s compare.

    As for the sale of Classic 99, I do agree with Kuchta’s reasoning, I’ve made no secret of that.

    TW

  36. Todd Wilken
    November 22nd, 2009 at 23:40 | #36

    And Paul,

    Are you the only AM employee exempt from Chuck’s memo?

    TW

  37. November 23rd, 2009 at 00:13 | #37

    What’s Chuck’s email address? I’ll email him and ask.

    [[editor: Um, please don't post an email address on this list; email Pr Wilken if you want to obtain it.]]

  38. Todd Wilken
    November 23rd, 2009 at 01:51 | #38

    Paul,

    Will you publish KFUO’s website data?

    TW

  39. November 23rd, 2009 at 11:13 | #39

    Before people get too excited there are two things to remember:
    1) There’s an apples and oranges comparison here between web based and broadcast based media. KFUO probably has more day to day consumption in broadcast than webcast (can’t prove it but I would assume it true)
    2) total band with consumption is also a far more accurate reading on how much content is being streamed over the web than a unique visit counter. It’d be good to see those numbers side by side.
    pax
    John

  40. Todd Wilken
    November 23rd, 2009 at 13:00 | #40

    John,

    You wrote, “It’d be good to see those numbers side by side.”

    Yes, it would.

    Will Paul publish KFUO AM’s website data? Will he delineate how many of KFUO AM’s downloads are old Issues, Etc. shows still available at their site?

    TW

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